Fireboy’s ‘Hell & Back’ Mercedes Benz Challenge Sparks Social Media Frenzy
Fireboy DML may have launched Afrobeats’ priciest trend yet with his ‘Hell And Back’ Mercedes Benz Challenge. Following the release of his fourth album, ‘Adedamola,’ on August 29, 2024, the challenge has taken social media by storm. The album, named after Fireboy’s first name, offers a more introspective and emotional journey compared to his previous project, ‘Playboy.’
Preceded by hit singles ‘Yawa’ and ‘Obaa Sima,’ ‘Adedamola’ boasts guest appearances from Nigerian music icons Lagbaja and Seun Kuti, Afrobeats stars Lojay and Spinall, and Grammy-winning American artist Jon Batiste. Across 14 tracks, the 28-year-old explores themes of love, fame, and personal struggles while maintaining the signature sound that made him a fan favorite.
One of the standout tracks, ‘Hell and Back,’ has sparked a viral wave with fans participating in the Mercedes-Benz Challenge, where they sing along to the song inside their Mercedes cars. The challenge has taken over social media, with thousands of videos emerging as participants, even those without Benz cars, join in to vibe to the song’s heartfelt lyrics. This trend has not only added a playful element to Fireboy’s music but has also fueled the song’s growing popularity in the Afrobeats scene.
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